About Pedro

Pedro Avery is a Marketing Consultant. His focus is to help create sustainable growth for marketing, media and communication businesses. 

Pedro was until recently the Global CEO of Havas Sports and Entertainment, one of the worlds largest sports agencies with offices in 26 countries. Previously, he was the CEO of Arena Media, the UK’s largest independent media planning and buying businesses. 

Pedro was born in Spain, educated in South East London and has been involved with Demelza for a number of years. He recently completed a senior leadership programme at London Business School. 

Pedro has three children, Felix, Izzy and Max whose ages range between 20 and 14.  Pedro lives near Sevenoaks.

He is a keen sportsman, loves rugby and enjoys swimming.